Every day's a school day


Just when you think you've heard it all, a marketing campaign turns your head.During recent travels I:
  • Learned that Monday is "Redskins Day" at Washington, D.C.-area Papa John's pizzerias.
  • A day after every Redskins game, customers who buy a large cheese pizza get one free topping for each touchdown scored by the Redskins.
  • Saw how Flavor Restaurants in downtown Sydney, Cape Breton, Nova Scotia, sold sandwiches and simultaneously sparked interest in the town's mayoral election.
  • Behind the restaurant counter, overhead, the staff had adorned a chalkboard with caricatures of the two leading mayoral candidates and details about the restaurant's mock election, which it called a "sandwich battle."Mayoral candidate Cecil Clarke was teamed up with a sandwich that includes mozzarella and Swiss cheese, Montreal smoked meat, bacon and spicy mustard. Candidate Rankin MacSween was teamed with a sandwich that contains basil, fresh mozzarella cheese, sun-dried tomato pesto, tomatoes, salt, pepper and olive oil.If you ordered either sandwich, it was delivered to your table with a little flag stuck on a toothpick adorned with the name of your favorite candidate. The staff kept a tally on the blackboard for all to see.
  • Learned about the 7-Eleven convenience store coffee cup poll.
  • In every presidential election since 2000, 7-Eleven has reportedly sold red and blue to-go coffee cups marked with the names of the major party candidates as well as unmarked cups for undecided voters.Although several scientific polls say the current presidential race is virtually a dead heat, the NBC-TV show "Today" reported earlier this month that Obama is winning the "7-Election" by a 60-40 margin."Even though the poll bills itself as 'unabashedly unofficial and unscientific,' it has accurately predicted the winners since it began in 2000," Today reported.
  • Saw that commercialization apparently has no bounds.
  • TD Canada Trust, boasting that it "has been leading the comfortable banking revolution for more than 30 years," announced that some of its Canadian branch offices are now open on Sunday.***If Mike Morris, chairman of American Electric Power Co., or E. Gordon Gee, president of Ohio State University, are spotted in a Victoria's Secret store, of course they could be shopping.But they might be doing serious research.
    Morris and Gee were recently appointed to the Board of Directors of Limited Brands, which owns -- among other things -- the chain of lingerie stores.Morris also is a director of The Hartford Financial Services Group Inc. and Alcoa Inc.Gee, who was president of West Virginia University from 1981 to 1985, currently also is a director of Bob Evans Inc., the Rock and Roll Hall of Fame and Museum Inc. and the National 4-H Council.
    Show All Comments Hide All Comments

    User Comments

    More News

    You have read of

    complimentary stories

    Subscriber Login