CHARLESTON, W.Va. -- Six more West Virginia counties are joining the state's anti-bullying initiative. Schools in Cabell, Lincoln, Logan, Mason, Mingo and Wayne counties will kick off the "It Does Matter'' campaign today. Students will participate in activities designed to teach them about what constitutes bullying behavior and how to combat it. They'll also get tips on how to maintain self-esteem and how to be a positive influence on others. State education officials launched the campaign last fall at Lewis County High School. It includes a website and promotional posters. There also is a Twitter hashtag, #itdoesmatter, where people can share innovative prevention efforts or acts of kindness. State officials say more than 57,000 incidents of bullying were reported during the 2011-2012 school year.