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Super Bowl super busy for area businesses

Kenny Kemp
Cris Spradling (left) of Mink Shoals, helps his boys Cameron and Ethan, both 16, pick out chips at Foodland for the Super Bowl.
Kenny Kemp
Betty Nester, a cake decorator at Foodland, shows off two of the bakery's Super Bowl cakes.
Kenny Kemp
Quinton Smith, a server at Recovery Sports Grill, carries plates of food out to diners Saturday afternoon.
CHARLESTON, W.Va. -- It may be the Recovery Sports Grill's first Super Bowl in Charleston, but the management is pretty sure how the night's going to go."Since this is a new location, we're going to be incredibly busy," General manager John Darling said. "We're anticipating a full capacity crowd and a full bar."The restaurant, which opened last fall, has 57 TV screens and the majority -- if not all of them -- will be set to watch the San Francisco 49ers go head-to-head with the Baltimore Ravens in Super Bowl XLVII at 6:30 p.m. Sunday on CBS.The restaurant plans to do a lot of dine-in business, but also as much or more takeout for Super Bowl parties, Darling said.Recovery is known for its chicken wings but the hand-dipped tenders, ribs, wraps and nachos are also popular, Darling said.Like Recovery, Adelphia Sports Bar & Grille expects to be busy Sunday evening, Tracy Abdalla, general manager, said."It's like a holiday almost," he said of the Super Bowl. "People come in but we do a good amount of carry out -- everybody has a Super Bowl party."The Greek-inspired restaurant plans to sell a lot of wings as well as burgers and salads.As with any big sporting event, Abdalla plans to have a couple more people working. He does the same when West Virginia University games are on."(Sunday evening) will be no different," he said. Super Bowl Sunday is also a busy time for pizza chains.The Domino's Pizza on Charleston's East End typically does 75 percent more business on that Sunday compared to others, Manager Frank Denman said.Add the snow that hit the region this week and Denman expects twice as much business as a typical Sunday. The store typically has three or four delivery drivers but will have eight on the road Sunday evening, Denman said."We have every employ available working and we're even trying to borrow a couple from other stores," he said.Between 5 and 7 p.m. Sunday, the Denman expects the store to deliver 300 pizzas an hour.
"It's controlled chaos, but it is a blast," Denman said. "It's one of the (most fun) days to work."Restaurants are not alone with seeing an influx in business that goes hand-in-hand with the Super Bowl. Grocery stores see their share of busy business Super Bowl weekend, too.This year, Super Bowl weekend combined with the first of the month and a heavy snow fall on Saturday to make a "perfect storm" for the Foodland on Spring Street in Charleston.Around 12:30 p.m. Saturday, the snow had started falling and people were packing into the store."(During snow) it'll stay busy until it gets dark," Manager Jeff Haynes said. "And then people don't want to go out after it gets dark."Popular food for the Super Bowl include frozen pizza, wings, chips and dip as well as the store's party trays of cheese and crackers or veggies.
Beer is another big seller."You can't buy alcohol until 1 p.m. on Sundays and you'll get people in here at 9 a.m. trying to buy it," Haynes said.Cris Spradling, of Mink Shoals, shopped for some game day snacks with his twin sons Cameron and Ethan, both 16."(Their) mom is doing some grocery shopping and we came to get a couple things for the game," Spradling said. The three had picked up a veggie tray and chips.They aren't planning a party, Spradling said."We'll probably just have some snacks while the game is on," he said.The Foodland bakery made Super Bowl-inspired sweets for the big game. Customers can choose from 49ers or Ravens cakes and cookies. The bakery has been making the treats for about a week.Betty Nester, a decorator at the bakery, said the cakes are very popular."We had one lady come in and buy 12 at a time," Nester said.Reach Lori Kersey at or 304-348-1240.
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