City convention bureau combats fallout from water crisis
CHARLESTON, W.Va. -- The Charleston Convention and Visitors Bureau is taking its messaging into its own hands after a January chemical leak contaminated the city's drinking water.
The CVB is launching a series of video testimonials that focus on the stories of restaurant owners and other businesses that benefit from tourism. Videos will tell the story of how businesses responded to the challenges caused by the leak and how they're working to overcome them.
During the days after the leak, restaurants and businesses in the affected nine-county region were required to shut their doors after the state government and the West Virginia American Water Co. issued a do-not-use order for water.
The first video, featuring Paterno's at the Park, can be viewed at http://bit.ly/1ddRXr3.
Though eateries began opening under certain conditions three days after the leak, the economic effects reported have been high. The CVB saw $1 million in financial losses after speaking with only 12 businesses. A preliminary investigation by the Marshall University Center for Business and Economic Research projected an economic impact of $61 million for businesses in the nine affected counties.
Reach Rachel Molenda at email@example.com or 304-348-5102.