Most Kroger locations in West Virginia will slash the prices of about 3,000 items but nix a senior discount program, the grocery chain announced this week.
The senior discount program will be discontinued May 23. The only West Virginia stores to not receive the change are those in the Wheeling area, which are not a part of Kroger’s Mid-Atlantic Division like the rest of the state. Kroger did not provide a specific reason for ending the program.
In a statement sent from spokeswoman Allison McGee, Kroger said it will communicate directly to affected seniors through mailers and email messages.
“They will benefit from the lower prices every day and from special offerings, including digital coupons,” the statement reads. “The outcome will be savings for all customers every day.”
Through the senior discount program, customers ages 59 and older receive a 5 percent discount on Tuesdays in most West Virginia locations, according to a Kroger customer service representative.
Replacing the program are reduced prices on certain items. This includes, meat, natural foods, grocery items and health and beauty aids in each store.
“We studied research of our customers to learn what items they were buying most often, and selected those items for the price reductions,” McGee said.
The number of reductions is triple that of previous years, according to McGee.
Specific items being reduced include Aspirin (81 mg) from $5.99 to $3.19, T-Bone Steaks from $10.99 per pound to $5.88 per pound and potato chips (8.5 ounces) from $2.29 to $1.49.
There will be no price increases in other items or changes in coupons, McGee said.
Other stores in the Mid-Atlantic division undergoing the changes include all locations in Virginia and select locations in Kentucky, Ohio and Tennessee.