By the time this article is in the May issue of FlipSide, we will all know the ending to “Avengers: Endgame,” if some of our favorite characters are gone or came back. The marveling (pun intended) thing is how Marvel has been able to keep its audience on its feet for the last 10-plus years, making it the successful brand it is now.
The first “Iron Man” movie was released in 2008, and since then there have been multiple blockbusters such as Marvel’s “The Avengers,” “Black Panther,” “Captain America: Civil War,” “Thor Ragnarok,” “Spider-Man: Homecoming,” and “Infinity War.” While these are only a few, more than 20 movies since the first “Iron Man” have helped weave the Marvel Universe into the masterpiece it is today. The directors of these movies have made sure to make all the movies their own, but also cohesive pieces of a puzzle to come together. Dropping hints in movies about what is to come in later ones has been seen very frequently.
While most Marvel fans were devastated when Thanos snapped half the world out of existence, it was a genius move on Marvel’s part. It all but ensured that “Endgame” would be a huge success. With half of the characters gone, people will go and see “Endgame” to see if their favorite characters are back or not.
This also created a lot of content for YouTubers and other platform influencers to make theories about the film. It was also no coincidence that all of the original six Avengers (Captain America, Iron Man, Thor, Hulk, Black Widow and Hawkeye) were left alive. The actual chances of that happening with Thanos giving everyone a 50/50 chance of survival are not good. Why this choice was made in the movie will probably be revealed in “Endgame,” but the audience can be sure that every move made in these movies is calculated. All of the moves Marvel has made make sure their movies gain popularity.
Being emotionally connected to the characters also plays a large role in how the movies are consumed and how people react. The characters have developed so much on screen that the audience feels attached to them. That is why the deaths of the characters cause so much commotion in the Marvel fan base. The viewers connect to the characters and feel for their well-being. Some characters, like Loki, have been “killed off” multiple times and never died, and this leaves the fan base skeptical about who has actually died in the movie and whose death was fake.
The internet also adds to the popularity of Marvel films. Between fan theories (some ridiculous, while others are plausible) and the memes generated, you can be sure that each Marvel movie will be trending on Twitter when it comes out. Thanos (the villain in “Infinity War”) generated a lot of memes with his dramatic destruction of half of the universe. While it was a very sad moment, the internet’s way of coping was to make memes and rely on fan theories until the release of “Endgame.”
Another reason the movies are so popular is the actors who play the characters such as Robert Downey Jr., Chris (Hemsworth, Pratt, Evans) and Scarlett Johansson. Each of the actors has incorporated a piece of themselves into portraying the characters and it shows. The fans are not only attached to the characters, but have also bonded with the actors who play them as well.
For all of these reasons (and so many more) the Marvel Universe is as popular as it is today. While some characters may come and go, the essence of the empire built by Stan Lee, Jack Kirby, Steve Dikto and many others still stands today and holds audiences captivated by what will happen next.