Highly trained sales staffs led by an up-and-coming general sales manager are equaling banner sales at Moses Toyota and Moses Lexus on MacCorkle Avenue in St. Albans.
In fact, 2019 was one of the most successful sales years for both dealerships. Moses Toyota and Moses Lexus are part of the Moses Auto Group family of dealerships.
General Sales Manager Chris Maxwell, a Fort Lauderdale, Florida, transplant, leads a team of motivated sales representatives. Maxwell said providing excellent customer service and having a sales team that knows its products equals success.
“We had a banner year in Toyota and a banner year in Lexus,” Maxwell said. “It was the best ever in a lot of categories.”
A guiding motto that reflects the Moses Toyota and Moses Lexus philosophy on sales and service is: “The answer is ‘Yes,’ now what is the question?”
Maxwell said having the right sales teams on board and having the inventory already in place that customers want play big roles in the two dealerships’ success.
Also, the two dealerships’ emphasis on having a sales manager’s input on deals adds an extra measure of confidence for customers.
“Not letting the customers leave without talking to a manager plays a big part in selling as many cars as we do. Having a manager involved helps close the deal and gets the customers comfortable with what’s going on,” he said.
Moses Toyota and Moses Lexus maintain a large selection of models in colors and trim levels that customers desire. It’s a healthy mix that appeals to a broad range of tastes.
“Having a mixture of inventory is the main part – having a little bit of everything that someone can come in and see.”
The dealerships’ professional sales staffs are on the front lines, and they have the product knowledge and customer service skills to make car shopping a pleasurable, stress-free endeavor.
To stay abreast of the seemingly constant changes and improvements in automotive technology, the sales representatives undergo near constant training.
“They do a lot of online training, and sometimes out-of-state, where they have to drive to and take training,” Maxwell said. “Knowing the product and knowing the inventory and being able to tell the customers everything about the cars or SUVs is important.”
Maxwell said Toyota has some new models coming out soon, including an all-wheel-drive Toyota Camry.
“And we just did a redesign on the Toyota Highlander this year for 2020. That’s turning some heads, and we’ve sold a good bit of those.”
Lexus is also coming out with an all-wheel-drive Lexus ES.
“A new Lexus RX also came out for 2020; it was awarded as one of the top 10 SUVs,” he said.
Although nationally SUV sales in general are outpacing sales of sedans, that’s not the case at Moses Toyota and Moses Lexus. On a cars-to-trucks/SUVs ratio, Moses Toyota and Moses Lexus sell more cars.
“It’s atypical of any Toyota dealer around us. We sell more cars than anybody.”
Maxwell has been in the car business for four years. Although he’s a Florida native, he is embracing Mountain State culture. He’s been hunting, and he’s also tried his hand at skiing.
“I’m starting to take advantage of what West Virginia has to offer – trying to broaden my horizons a little bit,” he said.